Tata Nano, the saver or killer?
11 January 2008
Good news for consumers, bad news for environmentalist. The good news is, finally Tata launch the world's cheapest car known as Nano with the price of USD2500. So car no other automotive manufacturer manage to manufacture cars with this low price.
Tata's strategy is very simple. They are targeting India's 1.1 billion population. Automotive observers start to wondering what makes the car so cheap. Safety is the number one concern, whereby with this price, what kind of safety features can Tata offer. Consumers doesn't expect much from this car as there's no radio, passenger-side mirror, central locking or power steering, and only one windshield wiper. Well, at least there's a air con in it.
On the other hand environmentalist start to worry that these tiny cars might be clogging the roads and pollute the air. Currently in India alone the cars already collectively spewing millions of tons of carbon dioxide into the air. More and more cars on the roads, it has created a greater demand for fuel, contributing to sky-high global oil prices. India consumed nearly 120 million tons of petroleum products in 2006-2007, according to the Petroleum Ministry, up from 113 million tons the previous year.
Labels: Environment, Money Talk, Technology
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